Laura is a designer, entrepreneur, and creative director with over two decades of experience spanning fashion, branding, and product design. She began her career in New York City as a women’s designer for brands including J.Lo by Jennifer Lopez, Fossil, and private label programs for Gap, Macy’s, and Forever 21.

After moving back to the Midwest, Laura founded By Invitation Only, a custom wedding invitation studio, and later, The Vinyl Studio, a brick-and-mortar screen printing and design house where she sold her own ready-to-wear collections. These ventures gave her a hands-on experience in designing, producing, and merchandising physical goods at scale.

In 2023, she launched XIX (Ten Nine), a premium loungewear brand that blends minimalist style with comfort and quality.

Today, through ELEVN, Laura leads a branding and creative studio that specializes in strategic brand development and curated, designed merchandise that brings brands to life in the real world.